Online marketing is quickly becoming a must for any company hoping to further their reach. That being said, online marketers are becoming more in demand, with candidates of different ages, experiences, and specialties to choose from. As a prospective employer, how do you know if someone is right for the job? Here are some of the things you should look out for:
Experience in both online and offline marketing.
Many companies have the impression that younger affiliate managers are more suitable to work with because they are more familiar with using the Internet. While this may be reasonable to assume, it is also helpful if the person is fairly familiar with traditional methods of marketing, such as print media. This ensures that the person you are hiring knows how to read the competition and knows the basics of marketing. They also should be aware of how adware and toolbar thieves work.
Flexible work schedule.
Advertising is in many ways a 24-hour job. There will always be opportunities to make additional placements and therefore increase sales. A good affiliate manager won’t clock out just because it’s 5pm, even if the work is unfinished. Also, consider it a red flag if your potential candidate refuses to take a call outside office hours — you may miss your best opportunities at these hours so your affiliate manager should be able to respond. They should be attentive to your needs and output-oriented.
Working knowledge on HTML.
Chances are, you don’t know how to code because let’s face it — that’s not your job. Instead of taking the extra time to learn the basics, why not just look for an affiliate manager who knows at least the basics? There are so many affiliates out there who have this skill in their back pockets, so you have no reason settle for anything less. This also shows that the affiliate manager has a good work ethic and is constantly striving to stay updated and skilled at their chosen field.
Now that you know what makes an affiliate manager the best option for you, start looking for the right people to expand your business online. At Advertise Purple, we have some of the most talented and dedicated people who are attentive to all your marketing needs. Our affiliate managers have the skills to bring relevant traffic to you and your programs, ensuring that your company can achieve its sales goals. To know more, visit this site: https://www.advertisepurple.com/affiliate-manager/.