Bounce rate refers to the number of people who visit a website and decide to close it right away. It would be terrible if the website has a high bounce rate. There are several potential issues that the company should address. When the bounce rate is high, the conversion rate will be low. It also wastes the effort to convince people to visit the website. You managed to successfully ask them to visit, but they don’t buy anything. These are some essential ways to reduce the bounce rate.
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Improve Loading Speed
Most people aren’t patient enough in waiting for a website to load. It’s even more pronounced when they use their mobile devices. They want everything to move swiftly. If your website loads slowly when opened in any device, users will close the tab. You might have to look for a new host or remove some unnecessary elements on the website.
Give them Something Interesting to Read
One of the reasons why the users decide to immediately leave the pages that they have nothing interesting to explore. The website is only about selling products and services. It can be exhausting to look at these commercials. It also shows that the company is only after their money. Make sure that the website has interesting and educational content. It allows the user to stay and explore for a few more minutes. Even if they don’t buy now, they have a reason to come back. Eventually, they might be among the company’s customers.
Organize the Tabs
A well-organized website is also crucial to the reduction of the bounce rate. When users want information, they have to find it immediately. If they have a hard time searching for the right details, they won’t be patient enough. Instead of exploring more details, they will leave. There should be some changes with the presentation of information on the website.
Use Videos
Videos are more popular these days. Not everyone has enough time to read long articles online. The best alternative is to let them watch videos that provide a summary in a few minutes. Videos are also more entertaining and appealing. You can publish explainer videos that provide details on how to use the products and services. You may also use videos to send a heart-warming message. Even the people behind the company can introduce themselves through videos.
Create a Clear Call to Action Button
When people visit the website, some of them already know what to do. They just don’t know which button to click. If they find it hard to take the next step, they might leave immediately. The call to action should be clear and decisive. The buttons should also be visible enough.
The point is that most people are impatient. The same thing applies to the delivery of orders. You can’t expect your customers to wait four weeks before the arrival of what they purchased online. Therefore, you need to work with a quality fulfilment company like http://cannonpacking.co.uk to guarantee the timely arrival of orders. Otherwise, you have to look for a different delivery service partner. Changes are necessary to address the concerns of your customers.