Humans are visual creatures. We are drawn to bold, unique patterns in nature. That being said, it only makes sense that when it comes to marketing, we need to take a bold approach to generate interest, and more importantly, generate conversions.
A simple and effective way to do this is through information design. This term may sound complicated, but if you take the time to learn all about it, you will realize that it is very simple.
What is Information Design?
The goal of information design is simple. It’s about communicating information in an easy-to-understand way. This allows brands to create a seamless user experience that ultimately leads to sales. The idea is to simplify and share information in a way that the end user can understand and relate to.
It’s all about using important data to your advantage and making sure your audience doesn’t get lost in translation. It can be scary, and it probably is at first. However, if you know how to use information design and also identify when you are currently using it, you can envision a way forward for your business.
What Types Of Information Design Are There?
As mentioned earlier, information design aims to communicate complex information more simply. Various types of information design methods are available for this. It includes:
- Brief information such as infographics, tutorials, and instructional videos
- Searchable information on websites and in search engines
- Educational resources such as exhibitions and microsites
- Curated information such as books and infographics
- Wayfinding information such as maps and escape routes
- Health and safety content such as apps and posters
- Experiential information such as windows and product demos
5 Principles Of Information Design
When it comes to visual creation, especially in marketing, there are always guidelines to follow. These principles help brands develop content that is well-received and achieves the desired results.
- Scale: The size of an element reflects its importance. So, for example, use a larger font for things that need to be distinguished. It draws the viewer’s attention to the most important parts. Simply put, big things are big things.
- Visual Hierarchy: This is a technique that aims to guide the viewer’s eye around the page. This can be done using different colours, quantities, or sizes. It is related to the scale mentioned above, you need to focus the focus where the viewer is supposed to look.
- Balance: Design elements should be evenly spaced and balanced. That means you can’t just put everything in a corner and call it a day. Instead, you consciously place each element so that it is balanced.
- Contrast: Use noticeable contrasts to draw attention to your design. This can be the use of colours, objects, or fonts to show the differences.
- Gestalt principles: This focuses on how people arrange elements to create an overall picture. When using this principle, it is important to see how everything fits together, filling in the blanks if possible.
When it comes to information design, the key is its simplicity. Like online blackjack real money, the game is simple but the rewards are huge. It’s about communicating something clearly without boring your audience. The point is to make it interesting and easy to follow without bordering on information overload.