If you’re running a business, you will know how it feels to put out fires all over the place. Sometimes these fires can be big and only take a quick stomp to solve, but others are slowly burning away with no chance of dimming with everything you throw at them.
We’re here to handle the latter, in the marketing department. If you’ve come across any of these issues, read our guide on how to solve them quickly.
Table of Contents
Social Media Users Aren’t Engaging
Social media users are becoming well aware of what an ad is, which means a lot of marketers will have to change tactics to keep them engaged. Rather than slyly making audiences watch without knowing they’re looking at an ad, brands have to make marketing so engaging the audience doesn’t care that they are watching an ad.
Quality content doesn’t need to mean getting the latest high-def camera but creating content that the audience can get something from. Sure, they can be entertained, but also educated, narrated to, and simply have their brain scratched with oddly satisfying or ASMR content.
There are a lot of options to pursue as a brand. Post reviews of your business, behind the scenes, how your products are made and team activities, for example.
Networking Online Can Only Go So Far
As much as you can stay engaged on LinkedIn, there is only so much that can do. Sometimes nothing beats a good old-fashioned face to face encounter to make an impression.
If you’re thinking of expanding amongst your industry, you might want to host your own industry event. Not only will you get the benefits of an industry event – the networking, the advice, the workshops, etc. – but your name will be on all of it. Your peers won’t soon forget you then.
If you’re a business in the UK and are considering hosting your own industry event, look at https://rxglobal.com/ for some innovative ideas.
Need A New Way To Reach People
If you’ve got all of these examples handled, and you still want to expand, you can look into starting your own podcast. Podcasts are only growing in listeners and creators as the years go on, and a good chunk of the creators are people simply talking about their business or industry of interest.
Podcasts posted alongside business websites are becoming as common as business blogs and will allow you to reach an audience that is usually too busy jogging or washing dishes to hit skip when a brand deal starts to play.
Users Don’t Trust Big Influencers
Users who follow influencers also follow the tabloid headlines that follow them and are coming to the conclusion that a lot of them don’t mean what they say. The idea as a collective is that big influencers are shallow and money-hungry enough to stake their reputation on anything.
Affiliate marketers can regain some credibility here by working with micro-influencers. These are people with a smaller following. They are likely to be a big speaker in a more niche demographic so that users connect with them on a deeper level and so that brands can seek out a dedicated demographic that matches theirs.