Retail strategy has evolved and taken many forms over the course of the industry’s emergence. Whether it be related to specific marketing techniques or targeting strategies, every retailer is bound to be different. Some will prioritize creating material that targets their most loyal customer base and their returning customers. Other retailers will invest heavily into methods of attracting new customers rather than continuing to cater to their existing ones. While both methods have proven to move the needle forward for retailers, developing a retail strategy that fits the needs of your business specifically can be a challenge. This post will detail the ways in which many retailers are finding success in their niche through various sales techniques and strategies.

Every retail strategy developed is done so in the interest of producing new revenue and sales opportunities. Retailers today prioritize a double-headed strategy that utilizes both online and in-store sales tactics, creating a customized shopping experience for customers. This is typically done through cross-selling online, seen through product recommendations based on previous purchases or what’s currently in a user’s cart; in addition to upselling in physical retail locations, where sales representatives are able to promote higher quality products to customers.

The days of in-store retail shopping being the main channel for customers to acquire clothing is long over. As such, businesses must be willing to adapt to the omnichannel nature of their industry. Omnichannel marketing has become immensely successful and the infographic accompanying this post details a number of ways in it can benefit a business. Digital marketing is not only effective at drawing new customers in, it’s just as effective a method of selling to customers in store.

In the instances where traditional retail methods don’t hit the mark for customers while they’re in store, with an established digital marketing presence, your brand is able to be continuously interacting with customers outside of any retail location. Social media pages, text alerts, e-mail offers, etc., are all ways in which customers can digitally interact with your business. A unique enough offer is the perfect catalyst for bringing customers into the store.

For retailers hoping to spice up their in-store experience, digital techniques or tools used in-store can also enhance a customer’s experience. For example, digital signage can lead customers to their preferred products based on customer reviews or price. Certain stores also have interactive screens or tablets that can be used to browse products exclusively in-stock at their location.

Finding the right mixture or blend of what methods work for your business is going to take some time. With the right amount of effort and customer connection, any retailer can provide an experience that would keep incentivizing their customers to return to their stores, whether that be online or in person. To learn more about these techniques in addition to omnichannel marketing, be sure to read on to the infographic paired alongside this post.  Courtesy of IDL Displays.